The Admeter superbowl people's choice
Admeter measured average joe preference for all the spots aired during the recent superbowl and suprisingly all the ones the ad industry thinks are good were beaten out by two relatively dumb ads feauturing dogs.So either the good ads are good and the copy testing is bad, or the copy testing is accurate and we may all be wasting our time...
http://adweek.blogs.com/adfreak/2011/02/how-did-usa-today-get-the-ads-so-wron...