Seth Godin and PSFK list our reasons for sharing ideas.
- Laughter (or, according to Godin, ‘because it’s funny and laughing alone is no fun’)
- Inspiration (comparable to Godin’s ‘I spread your idea because I’m in awe of your art and the only way I can repay you is to share that art with others)
- Cuteness (not sure Godin said anything related to ‘cute’)
- Originality (’because your idea says something that I have trouble saying directly’)
- Shock (’because it’s fun to make another teen snicker about prurient stuff we’re not supposed to see’)
- Surprise (’because I feel smart alerting others to what I discovered)
- Nostalgia (Godin doesn’t pose a reason that directly speaks to nostalgia for a shared experience, so we’ll take the liberty of saying ‘I spread your idea because it reminds me that we’re connected – we shared an experience in the past)
http://www.psfk.com/2010/11/why-people-share-content-spread-ideas.html