Introducing the First Dropper
Thanks to the pervaisiveness of digital communication in our lives today we are exposed to and able to follow more interests and fads than ever; so everyone is an early adopter of at least something. This undermines the notion of the Early Adopter as a consumer shaman, and the article below suggests this role is now filled by the "First Dropper". The First Dropper is a consumer who (like everyone) adopts trends and fashion but has a shrewd sense for detecting when something has ceased to satisfy thier needs. Think young adults a few years back who dropped their land line for naked broadband and a mobile.