Generosity in 2011 is easy, cheap and effective.
One of the emerging trends for 2011 is the sucess of brands whos interactions with consumers are characterised by generosity. This is a US list compiled by Consumer Reports that suggests not only does a little common sense generosity go a long way, a little lack of generosity goes a very long way.
http://www.adrants.com/2010/11/consumer-reports-makes-naughty-and-nice.php#more