Posterous theme by Cory Watilo

Fast company predicts the future of advertising.

Keep_calm_blue

The two main points made in this article are better articulations of what a lot of people are trying  to say:

1. Creative must shift from an emphasis on story telling to story building allowing campaigns to respond in real time to unpredictable audiences.

2. Marketing itself has be useful, making the agency role closer to product developer than entertainer.

http://tiny.cc/l2mvu