Posterous theme by Cory Watilo

Terminix helps consumers see their pet cockroaches in a new light.

Tumblr_lfbi06yfkn1qg19aho1_500
http://adweek.blogs.com/adfreak/2011/03/terminix-roach-sign.html

US pest control brand Terminix identified a problem with their category. People loved cockroaches and didnt know that these lovable little critters could in fact carry bacteria that made them less than hygenic to have aorund.

There's a lot to like about this stunt. 1. Do they really think people need another reason to want to kill cockroaches? 2. A company that makes nerve gas for bugs put these roaches in the shade every 15 minutes so they wouldn't get too hot in their containers.