Social media effectiveness. Pepsi& Gatorade
http://www.bnet.com/blog/advertising-business/how-pepsi-lost-its-facebook-war-with-coke/8254
Admittedly both brands already had issues ....
http://www.bnet.com/blog/advertising-business/how-pepsi-lost-its-facebook-war-with-coke/8254
Admittedly both brands already had issues ....
http://www.psfk.com/2011/05/worlds-first-twitter-led-hedge-fund-opens.html
For those of you with kids (or those who wished they had them) - Go the F*ck to Sleep is currently #2 on the Amazon bestseller list and it's not out for another month.
Here's the story on how the book came about and how it went viral after a PDF was distributed to publishers for consideration...
New campaign for Kraft by CP&B.
User tweets are turned into TVCs. http://www.facebook.com/#!/kraftmacaroniandcheese
http://adage.com/article/viral-video-charts/kraft-hits-viral-buttons-twitter-video-campaign/226958/
http://mashable.com/2011/05/02/social-media-bin-laden/#view_as_one_page-gallery_box1217