Posterous theme by Cory Watilo

Social media effectiveness. Pepsi& Gatorade

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Two very interesting articles on Pepsi & Gatorade - both of which have shifted significant amounts of money from traditional advertising into social media.   The results look pretty dismal as sales have slipped and Pepsi is now being out sold by Diet Coke. 

 http://www.bnet.com/blog/advertising-business/how-pepsi-lost-its-facebook-war-with-coke/8254

http://www.bnet.com/blog/advertising-business/grief-at-gatorade-facebook-rebranding-fail-to-reverse-a-sales-slide/8100?tag=content;drawer-container

 Admittedly both brands already had issues ....