47 things most people dont know about the way we think.
Number 43 is "we expect online interactions to adhere to social conventions." another is "we are most receptive to branded messages when we are scared or sad." etc.etc.
Number 43 is "we expect online interactions to adhere to social conventions." another is "we are most receptive to branded messages when we are scared or sad." etc.etc.
So everyone knows the social web is killing the traditional newspaper, but the flip side of that is its potential for facilitating and encouraging investigative journalism. It gives amateurs the impetus to investigate authority and uncover wrongdoing. grass roots efforts are given much needed exposure and journalists are even able to recruit readers as ad hoc assistants.
In this Article Mashable notes many more ways the social web is nurturing the future of investigative journalism.
http://mashable.com/2010/11/24/investigative-journalism-social-web/
When it comes to monetizing your social network we had a peek when Burger King offered whoppers in exchange for sacrificing facebook friends, but not much since.
In the case of "pay with a tweet" the larger your network the greater the value, and hence the more expensive things you can use it to pay for. Time to rethink those friend requests from old classmates perhaps.
PSFK takes this monetization of social networks further with the concept of social scoring:
http://www.businessesgrow.com/2010/11/22/get-ready-social-scoring-will-change-your-life/
The two main points made in this article are better articulations of what a lot of people are trying to say:
1. Creative must shift from an emphasis on story telling to story building allowing campaigns to respond in real time to unpredictable audiences.
2. Marketing itself has be useful, making the agency role closer to product developer than entertainer.
Aparently we have too many facebook friends to keep track of and the whole point of it is being forgotten.
Here comes Path, intended to be a more personal social network where we interact with only our closest friends and loved ones. It operates on Iphones only so updates will mostly be about Angry Birds.
It won't change your life but it is really nice to look at.
Thanks to the pervaisiveness of digital communication in our lives today we are exposed to and able to follow more interests and fads than ever; so everyone is an early adopter of at least something. This undermines the notion of the Early Adopter as a consumer shaman, and the article below suggests this role is now filled by the "First Dropper". The First Dropper is a consumer who (like everyone) adopts trends and fashion but has a shrewd sense for detecting when something has ceased to satisfy thier needs. Think young adults a few years back who dropped their land line for naked broadband and a mobile.