Fun with illustated tweets
This is a campaign for Orange where tweeters who include a tag of #secretportraits will have the scene described by thier tweets quickly illustrated and sent back to them.
This is a campaign for Orange where tweeters who include a tag of #secretportraits will have the scene described by thier tweets quickly illustrated and sent back to them.
Another article from Ad Age shows how this played out and why this is a reason brands should value thier celebrity endorsers.
This link is to a really interesting article from ad age which asks how marketers can liberate the wealth of data we are storing on our phones for greater interaction and engagement.
http://www.psfk.com/2010/11/why-people-share-content-spread-ideas.html
This video was posted on youtube a part of a campaign for a new Nissan small 4X4 called the Juke.
It is... a viral, that promotes an app, that supports the TVC.
An actor who stars in all three iterations of this campaign throws around words like "amazing" and "awesome" to describe the content on the app but rarely refers to the car which only features in some of the footage.
One of the emerging trends for 2011 is the sucess of brands whos interactions with consumers are characterised by generosity. This is a US list compiled by Consumer Reports that suggests not only does a little common sense generosity go a long way, a little lack of generosity goes a very long way.
http://www.adrants.com/2010/11/consumer-reports-makes-naughty-and-nice.php#more
While "Dead dropping" or as some people call it "cementing a flash drive into a wall" may not appeal to busy people, the bored and curious will love it.
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