The problem with participation
Some interesting thoughts on participation.
http://www.adliterate.com/archives/2011/02/why_are_engagem.html#more
Some interesting thoughts on participation.
http://www.adliterate.com/archives/2011/02/why_are_engagem.html#more
This article tells the funy story of how a drunken tweet mistakenly posted on behalf of the Red Cross sold a lot of beer and singed up a lot of new blood donors.
Admeter measured average joe preference for all the spots aired during the recent superbowl and suprisingly all the ones the ad industry thinks are good were beaten out by two relatively dumb ads feauturing dogs.So either the good ads are good and the copy testing is bad, or the copy testing is accurate and we may all be wasting our time...
http://adweek.blogs.com/adfreak/2011/02/how-did-usa-today-get-the-ads-so-wron...
Imagine what a stroll down a supermarket isle will be like once this is commonplace.
http://thehiddenpersuader-english.blogspot.com/2011/02/wireless-electricity-p...
A 9 year old Tanzanian boy recounts his favorite parts of Commando but thats not all.
A really effective use of branded content (this has also gone viral thanks to the dailywh.at).
This is a link to a Nielson survey that shows Australian consumer confidence actually fell last year, but it's still second highest in the western world behind Norway.
http://blog.nielsen.com/nielsenwire/consumer/jobs-and-inflation-concerns-driv...
Includes handy charts like this one.
IBM is celebrating it's centenary this year and it's unleashed this project called WATSON.
A few years ago they set out to create a computer that could understand natural language. Essentially a HAL9000 type thing. Their objective - a computer that could participant in the game show Jeopardy in realtime against human contestants.
Here's a preview of the Jeopardy episode that goes to air next week. Background here : http://venturebeat.com/2011/01/13/ibm-watson-ai-defeats-humans/
P.S If you haven't already seen it, check out this film shot by Erol Morris. IBM Centennial Film: They Were There
Ash
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Entirely unrelated to advertising.
http://thedailywh.at/post/3092906029/reasonable-request-of-the-day-profession...
In a nice spot for volkswagen.
http://www.bestofyoutube.com/story.php?title=mini-darth-vader-car-commercial